Unlike the new reality show which premiered on TV Land last week, we associate the term Cougar with the luxury car that was introduced in 1967 and made its mark on the American street scene. The first Mercury Cougar was an upscale version of the Ford Mustang and featured a three-inch longer wheelbase and more mature styling. Later versions of the Cougar were based on the Thunderbird and the last was a version of the Contour/Mondeo.
The Cougar was significant to Mercury's image for many years. “At the sign of the cat” was an advertisement used to identify Mercury dealers and most Cougar ads in the early 1970’s showed models holding big cats on leashes.
In 2002, Ford announced a restructuring plan and the Cougar was cancelled, along with the Ford Escort, Mercury Villager and Lincoln Continental. While no longer in production, you can still spot the elusive cat car at shows and cruises throughout the summer season. Meow!
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